Personality Traits
Along with Core Values, Cummins identifies certain personality traits that carry forward the legacy of Cummins. These are:

  • Decisive
  • Drive to win
  • Agile
  • Passionate
  • Caring

Brand Promise
I am Cummins. You can depend on me.

Convey and reinforce the Cummins Brand Promise of Dependability through:

  • People
  • Products
  • Services